Digital signage, active signage, electronic digital signage, or dynamic signs - no matter which term you use, we're talking about electronic distributed messaging that is changing the way you advertise to, communicate with and influence your audience. 

 In today's tech-savvy society, many businesses are realizing that static POP signage just doesn't have the impact it used to. With 75% of buying decisions made at the point of purchase, there's nowhere better to look for improving the effectiveness of your marketing communications. With it's superior ability to target messages and get noticed, digital signage offers unparalleled opportunities to capture your audiences' attention, educate and inform your customers, build brands, and drive both sales and profitability. It is also a viable and affordable alternative to traditional printed signage. As more and more case studies underscore the success and benefits of dynamic targeted messaging, it's no wonder why companies are turning towards digital signage to help meet their marketing objectives.

Since 2006, advDesign has reported on the important news, events, trends and people in the digital signage and digital out-of-home industries. We reach a global audience of professionals from all sectors of the digital signage market, such as hardware and software vendors, content providers, distributors and resellers, network owners and aggregators and end-users.